A Salute to Standard Magazines

Jan 30, 2015 by

Thrilling Detective 1931-11This summer, PulpFest 2015 will salute Ned Pines’ Standard Magazines, also known as Beacon Magazines, Best Books, Better Publications,  Nedor Publishing, and others. It’s most widely known by its nickname, the “Thrilling Group,” bestowed upon it for its use of the word “Thrilling” in many of its titles.

One of the leading publishers of the pulp era, Pines began operations during the Roaring Twenties. In the early years of the Great Depression, he was asked by The American News Company to start a chain of pulp magazines that it would distribute for him. Hiring former literary agent and Frank A. Munsey employee, Leo Margulies, to be his managing editor, Pines launched THRILLING DETECTIVE, THRILLING ADVENTURES, and THRILLING LOVE in late 1931, each selling for a dime. Within two years, the line was expanding, first with THE PHANTOM DETECTIVE, and soon thereafter with THE LONE EAGLE, SKY FIGHTERS, THRILLING RANCH STORIES, and THRILLING WESTERN.

Thrilling Comics 1939-1Between 1931 and 1958, Pines published more than seventy rough-paper magazines. His titles included ARMY-NAVY FLYING STORIES, BLACK BOOK DETECTIVE MAGAZINE, CAPTAIN FUTURE, DETECTIVE NOVELS MAGAZINE, EXCITING LOVE, EXCITING NAVY STORIES, FANTASTIC STORY QUARTERLY, FIVE SPORTS CLASSICS MAGAZINE, THE GHOST SUPER-DETECTIVE, GIANT WESTERN, G-MEN, HOPALONG CASSIDY’S WESTERN MAGAZINE, THE MASKED DETECTIVE, MASKED RIDER WESTERN, POPULAR BASEBALL, POPULAR DETECTIVE, POPULAR FOOTBALL, POPULAR ROMANCES, R.A.F. ACES, RANGE RIDERS, THE RIO KID WESTERN, RODEO ROMANCES, STARTLING STORIES, STRANGE STORIES, TEXAS RANGERS, THRILLING CONFESSIONS, THRILLING FOOTBALL STORIES, THRILLING MYSTERY, THRILLING WONDER STORIES, TOP DETECTIVE ANNUAL, TRIPLE WESTERN, and WEST. In 1939 Pines debuted a couple of comic book lines, publishing AMERICA’S BEST COMICS, THE BLACK TERROR, COO COO COMICS, EXCITING COMICS, THE FIGHTING YANK, HAPPY COMICS, NEW ROMANCES, REAL LIFE COMICS, SUPERMOUSE, THRILLING COMICS, and many other titles through 1956. Paperback books under the Popular Library banner were added to the mix in 1942. They were still being published in 1977 when the company was purchased by CBS.

Action Comics 1938Although many pulp collectors find much of the fiction published by the Thrilling line to be somewhat bland, average, or “run-of-the-mill,” they often find the cover art to be quite striking.  So why are we celebrating Standard Magazines in 2015? The pulp line, after all, turns 84 this year. That’s hardly a sexy anniversary. However, many leading figures in the history of Pines Publishing have notable anniversaries in 2015: Major Malcolm Wheeler-Nicholson, THRILLING ADVENTURES writer and creator of the first comic book is 125; Tom Curry, western writer and creator of The Rio Kid, and Leo Margulies, managing editor of the “Thrilling Group,” are 115; Norman Daniels, who created the Black Bat and wrote many Phantom Detective, Candid Camera Kid, and Masked Detective stories, and Thrilling publisher Ned Pines are 110; and Mort Weisinger, editor of CAPTAIN FUTURE and other Thrilling magazines, as well as editor of the Superman books for DC Comics, and Leigh Brackett and Henry Kuttner, both noted writers for Standard’s line of science-fiction pulps, are 100 years old. That’s eight reasons to make 2015 the year for Standard Magazines.

So here’s your chance to wish all these giants a “happy birthday” as PulpFest 2015 pays tribute to this leading pulp magazine publisher. The action begins on Thursday evening, August 13th and runs through Sunday, August 16th at the Hyatt Regency in downtown Columbus, Ohio. Click here to learn how to register for “Summer’s Great Pulp Con” and join your friends at the “pop culture center of the universe” for a salute to Ned Pines and the “Thrilling Group!”

(To learn more about Ned Pines and Standard Magazines, pick up a copy of THRILLING DETECTIVE HEROES, edited by John Locke & John Wooley, published by Adventure House, one of the leading purveyors of pulps and pulp reprints. It’s available for $20.)

(Pictured above are the first issue of THRILLING DETECTIVE, dated November 1931 and featuring artwork by J. George Janes; the first issue of THRILLING COMICS, dated February 1940 and featuring cover artwork by Alexander Kostuk; and the first issue of DC Comics ACTION COMICS, dated June 1938, and featuring cover artwork by Joe Shuster and the initial appearance of Superman.)