Up, Up, and Away! Mort Weisinger at 100!

Apr 25, 2015 by

Thrilling Wonder 36-08Some time in 1936, Hugo Gernsback sold the last magazine of his so-called “Wonder Group” to Ned Pines’ Standard Magazines. Following its disappearance from newsstands for a few months, the rechristened THRILLING WONDER STORIES returned to the racks in the summer of 1936 with its first issue dated August.

Whereas Gernsback’s WONDER STORIES had strived to publish scientifically plausible stories, the new Standard pulp was aimed at the youth market, emphasizing action and adventure. It featured stories about mad scientists, alien invasions, and space operas. The first eight issues of the new magazine even included a comic strip chronicling the adventures of Zarnak, drawn by Jack Binder.

The editor of the new THRILLING WONDER STORIES was Mort Weisinger, a former literary agent and young science-fiction fan who had co-edited SCIENCE FICTION DIGEST/FANTASY MAGAZINE, one of the leading fanzines of its day. Employing authors such as Arthur K. Barnes, John W. Campbell, Ray Cummings, Paul Ernst, Edmond Hamilton, Otis Adelbert Kline, Henry Kuttner, Jack Williamson, and Arthur Leo Zagat to create blood-and-thunder stories similar to those found in WEIRD TALES and the Clayton ASTOUNDING STORIES, Weisinger was able to increase Standard’s market share of the science-fiction pulp market. Within a few years, he had added CAPTAIN FUTURE, STARTLING STORIES, and STRANGE STORIES to the “Thrilling” line of pulp magazines.

Mortimer Weisinger, who would have been one-hundred years old today, left Standard in 1941 to become editor of the SUPERMAN comic book and, eventually, other titles for National Periodical Publications. He soon recruited pulp authors Alfred Bester, Otto Binder , H. L. Gold, Edmond Hamilton, and Manly Wade Wellman to write for his magazines.

Although far from universally admired, Mort Weisinger was an important part of the history of Standard Magazines. This summer, PulpFest 2015 will salute Ned Pines’ “Thrilling Group” of pulp magazines and comic books. Also known as Beacon Magazines, Best Books, Better Publications, Nedor Publishing, and others, we hope that you’ll be part of our celebration from August 13 – August 16 at the Hyatt Regency in beautiful, downtown Columbus, Ohio. Click here to learn how to register for “Summer’s Great Pulp Con” and join your friends at the “pop culture center of the universe” for a salute to Ned Pines and the “Thrilling Group!”

(The August 1936, the first issue of THRILLING WONDER STORIES to be edited by Mort Weisinger, featured stories by Eando Binder, Ray Cummings, Paul Ernst, Otis Adelbert Kline, A. Merritt, Stanley G. Weinbaum, Weisinger, and Arthur Leo Zagat. There was also a comic strip by Jack Binder, credited to “Max Plaisted.” The magazine’s emphasis on action and adventure, often represented on the cover by creatures with a bizarre appearance, gave rise to the term “bug-eyed-monster,” generally abbreviated as “BEM.” The artist who painted this particular BEM is not known.)